Youth Vote and Text Messaging

Mobilizing the Mobiles: How Text Messaging Can Boost Youth Voter Turnout

A growing number of Americans rely exclusively on mobile technology as their
primary means of communication. Political campaigns and voter mobilization
groups must reevaluate how they connect with this segment of voters who aren’t
reachable through conventional landline and U.S. mail outreach. This study
demonstrates that text messaging is a powerful new tool that can be used to reach
and harness the voting power of young people.

Download the report

View a fact sheet that summarizes the report's findings